The base game will likely be free to own, meaning continued reliance on DLC like expansions, game packs, and kits.
Two of the role's primary responsibilities were listed as 'Own Project Rene's in-game marketplace of content and UGC (free and paid)' and also 'Own pricing of all content in this free-to-enter game.' From those two bullets, we can draw a couple of reasonable conclusions for The Sims 5: The Head of Marketplace and Monetization job posting has since been pulled from EA's job portal but was specific to the next major Sims game, currently codenamed Project Rene.
